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Create Content to Obtain High Quality Links

Create Content to Obtain High Quality Links

by George Martin March. 22, 17 3 Comments
content-marketing

You cannot ignore the power and potential of content, especially in today’s aggressive marketing landscape. Basically, content marketing is the process of creating as well as distributing valuable, relevant, high-quality and useful content to attract and retain targeted customers. In fact, it is one of most efficient and proven way to earn backlinks, which is a corner stone of search engine optimisation. However, the crux of the matter is, unlike Google Adwords or any other paid form of marketing, it focuses on long-term results.

According to marketing experts, content marketing has always been a favoured method of attracting audiences, lead generation, improving revenue as well as establishing leadership position in the market. In addition to that, it also increases the overall reach of your brand; however, marketers use it as their weapon to obtain high quality backlinks for their campaigns.

However, it must be noted that content is not only limited to blog posts or articles, but also includes videos, e-books, tutorials, podcasts, presentations, and much more.

Supporting facts:
  • 94% of B2B marketers use LinkedIn as part of their content strategy.
  • 42% of B2B marketers say they’re effective at content marketing.
  • 60% of marketers create at least one piece of content each day.
  • 61% of consumers are influenced by custom content.
  • 88% of B2B marketers currently use content marketing as part of their marketing strategy.

Hence, it is clear that content marketing is aimed at creating helpful content that attracts the right audience to your business and encourage them to share your content. Now the question arises, how to create content that can the maximum number of links? So, here is the answer, let’s start…

Research

It is a known fact that research-based content is highly powerful and helps to build authoritative links. However, it must be noted that you should have a clear plan of action to syndicate your content in a careful manner, so that your content can perform well and earn an expected number of links from the desired channels.

But how to carry out research?

All you need to do is to analyse your top competitors, their online marketing strategies, their backlink strategies as well as the content there are promoting. Of course, it needs time and efforts, but the result would be fabulous.

You also need to utilise certain all-round powerful tools to analyse backlinks. This will eventually help you to devise an action-packed strategy to develop content.

No doubt, if your content is share worthy and designed to improve the overall understanding of customers, it will swing and automatically attract links and provides instant exposure to your content.

Industry trends

Of course, if you are in digital marketing, you cannot remain an island. You need to keep your eyes and mind open all the time to grab a hidden opportunity. If you want to outrank your competitor, you need to follow the trend.

Analysis

For greater benefits, you need to study industry verticals and approaches they are following to gain an edge. You also gain an insight into the publishing network of top brands in order to shape your own.

However, if you want something specific and precision oriented, you must go towards surveying techniques. All you need to do is to:

  • Conduct consumer survey
  • Use internal and external data
  • Conduct industry survey
  • Brainstorm ideas
  • Examine published blogs, documents, reports and whitepapers

Content marketing works really well when it is planned and executed carefully. Remember, your content is not just enticing visitors, but also encouraging them to share. If your content is designed to address and solve the problems of customers, it will easily carve its niche and provide you backlinks in an effortless manner.

Benefits of producing high-quality content:
  • Improves traffic, rankings and conversions
  • Obtains links
  • Improves business’ image
  • Augments domain authority
  • Boost exposure
  • Lessen total marketing cost

However, these are many things that need to be considered besides developing meaningful content, such as audit. Yes, marketers still believe that it is a time-consuming and exhaustive task. However, it is the best way to improve the overall effectiveness of your content. Of course, it is complex, but can deliver better results.

Essential elements to consider:
  • Understand your audience before developing your content.
  • Share your content on leading social media sites.
  • Use high quality content writing tools
  • Use powerful analytical tools to measure ROI.
  • Repurpose your content
  • Create podcasts and videos.

In a nutshell, one absolute method of earning links through content is to create something valuable and useful for your industry as well as customers. You can write anything that has the ability to create long-term value, such as a whitepaper, research paper, e-guide, or e-book – and promoting it to the leading publishing networks.

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George Martin

George is content strategist @Zevahit. A Full Digital Marketing Agency.

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