Couponrupya.com is one of the best coupon websites, which is designed to provide different types of discounts coupons and offers. It is a powerful and interactive website, which gives discount on various products for various popular shopping websites just like Amazan, Flipkart, shopclues, ebay etc. The website has a great network and provides a wide range of discount coupons in order to improve the overall shopping experience of users. Overall, its overall content structure is strong with sound designs as well as layout. In fact, its load time is impressive.  The website is helpful and friendly, too.

The challenge

Despite having solid website and information architecture; the website was struggling to gain traffic. It has a minimum traffic, which was not impressive. They applied various paid and non-paid techniques, but failed to gain traction.

The Solution

We were ready for this challenge and had our team of online marketing experts to calibrate the entire approach to handle the website. Upon arrival of couponrupya.com, we thoroughly analysed, studied and measured the overall:

• IT and Information structure
  

• Content strategy
  

• Backlink profile
  

• Website design
  

• Layout
  

• Customer base
  

• Total number of keywords and their current rankings
  

• Organic and referral traffic
  

• Website’s reach
  

• Social activities
  

• Website’s thrust, and much more.
  

We mindfully planned a strategy according to its business needs, competition as well as emerging market trends. We planned our tactics around SEO, PPC & Email Marketing. We blended all the three techniques to gain tangible results.

We categorised the website and its core pages. We studied landing pages and measured against the SEO industry standards. We simplified the navigation structure and formulated a thorough content strategy. We planned and implemented content across the website to promote it.

We eliminated the internal URL duplicity and many other technical issues. We also audited the existing content and made it according to the SEO standards. We also simplify the overall website structure and made it more readable, and accessible. We carried out SEO audit/technical audit in order to fine-tune the website. We optimised every section of the website to make it search engine friendly.

We also devised a PPC strategy for the campaign. We pick the specific as well as industry-related keywords (both short and long-tail) to empower our campaign. We analysed the click-through rate of web pages and tried to gain traffic as well as business for the website.

In fact, we also attracted customers with the help of email marketing. We categorised and segmented customers and aggressively started our email marketing campaign. We designed an impressive newsletter for the existing and potential customers.