Square Space SEO Checklist – 14 Tips to Grow your Website Organic Traffic
Square Space could come to your rescue if you want your website up and running urgently. It will also save you hundreds of dollars you would have spent to hire a developer otherwise.
However, you are not superhuman, and neither is Square Space, a magic wand that will produce everything on your wish. You have to engage in sound SEO Practice, and that could be attained by adhering to the checklist below:
1. Setting up Google Tag Manager
Although Google Tag Manager doesn’t help in SEO itself, it has many virtues when used effectively. As a digital marketer, you don’t always have time to get involved in the hustle-bustle of coding-related stuff; this is where Google tag manager comes to your rescue.
With GTM, you can quickly deploy code on your website and integrate a tool like Google Analytics, which is an uphill task.
The interface is as easy as it gets and produces several options like Google Analytics code and the pre-built features at your disposal. First, you have to add your tracking ID and trigger the code. After pressing the Publish button, the new code will be added to your square space site.
2. Set Up Google Search Console
Search Console is a free webmaster tool provided by Google to website owners. It is two-way traffic. It feeds data about your website’s performance in Google search results and conveys your website’s architecture to Google.
It provides the data regarding:-
- Which keywords are performing well
- What is the CTR of your content in the search results
- Where do your keywords rank
As we said, the Search Console is two-way traffic. Website owners can perform technical SEO through it:-
- Request crawler to visit your website
- Submit the website’s sitemap to Google
- Check robots.txt file errors
3. Install Google Analytics
Without GA, every effort you make is like shooting in the dark. So how does one measure the success or, for that matter, the accuracy of the tasks performed? The answer is simple measuring.
Without proper analytics, you cannot have a scientific temper for business or the insight required to run a site. Furthermore, you will never be able to measure what results in your SEO measures are producing if at all they are making any.
Google Analytics will provide data for metrics like:-
- How many conversions you are getting from the homepage?
- What is the primary source of your traffic?
- Which devices are you getting the most traffic from
- Other demographic insights about your users so that you can strategize accordingly
- What is the bounce rate, so on and so forth
4. Keyword Research
Keyword research is like laying the foundation for the structure of SEO. If the foundation is weak, per se, the building can never stand its ground for long. Poor keyword strategies lead to dysfunctional SEO strategies, and not only do the keyword ranks plummet but also the whole ROIs go down big time.
Keyword Research is the process of sneaking into the typing behavior of people on the search bar of various search engines like Yahoo, Google, and Bing.
Keyword research is instrumental in planning your content strategies, capitalizing on untapped opportunities, and making budgetary allocations.
Keyword research can be broken down into three components:-
5. Search Volume
It indicates how many users across the web are searching for the same keyword. This is tricky for high-ticket products, and even low search volumes are a significant indicator of high economic potential. In cases like these, it presents you the opportunity to cater to those people whose wants have been mainly not catered to by your competition.
Similarly, high search volumes for low ticket product is often an indication of a saturated market. It is more likely than not that your efforts would often get lost in the hurly-burly of the internet economy.
6. Keyword Difficulty
Keyword difficulty implies how difficult it would be to rank a keyword pertaining to the competition involved. Keyword difficulty is often used as a second indicator with Keyword Volume searches.
After considering these two variables, a website owner can find out which keyword would be the most economically feasible to target, considering the budgetary constraints.
7. Searcher intent or relevance
More often than not, website owners get the impression that a keyword has some relevance to their website as the keyword found through various tools resembles their offerings.
However, it turns out that the keyword people are looking for is completely directed at a different genre.
For instance, a website offering baseball jerseys is likely to be enticed by the keyword metal bat as the owner would have the impression that people are inclined toward metal bats for baseball. But it turns out that it’s an anime character altogether. So needless, all efforts targeting those keywords would go in vain.
8. Keyword research tool
Some of the most popular keyword research tools include ahrefs and KWFinder. They tell you indices like:-
Search volume, seasonality, and keyword difficulty
Which competitors are currently ranking for target keywords
Autocomplete search suggestions: what google prompts when you start typing specific keywords
9. Mapping keywords against the sales funnel
Different keywords will serve users at different phases of the buyer’s journey. Simply put, other keywords will serve a different purposes of the business.
- Top of the funnel keywords
Imagine a funnel. It’s broadest at the top and shrinks at the bottom. When a buyer has a small idea of the problem and is searching for prospective solutions which cater to his/her needs or problem, long tail keywords will come in handy. Top of the funnel keywords are more generic and will inch towards short tail specific keywords as and when the funnel progresses.
- Middle of the funnel keywords
They are a touch too specific than top-of-the-funnel keywords and short in length too. At this point, the buyer has already made his/her mind as to what class of products they are looking for. By this stage of the buyer’s journey, the buyer would have a fair idea as to what they need.
- Bottom of the funnel keywords
By this point, customers are ready to transact because they are just a click away from the purchase decision and have made up their minds regarding the specific offering at the site. These have low search volumes but high economic potential.
Your keyword strategy should be deployed and matched against the business development funnel.
10. Abstain from keyword Cannibalization
It happens when two of your URLs or blog post is chasing the same keyword. This way, we are making competition more challenging by redundancy in our operations, and most often, these two URLs fail to make it to the top of Google search results.
Furthermore, every site owner is expected to make feasible choices because there is an opportunity cost to every option that a businessman makes.
11. On-Page SEO
We know that On-Page SEO is an umbrella term for combined efforts that are made to convey to Google what the website is about in the hustle of ranking higher.
Google doesn’t understand content as humans do.
- Include keywords in the URL: it conveys to Google what the website’s page is about.
To optimize a URL, one should include target keywords in the URL, avoid using words that connect the sentences and keep the URLs short and crisp.
While editing pages, one can edit the URLs in Squarespace in the “Options” tab.
- Optimize the title for CTR: If more people are landing n your website after the search results, it signals to Google that your page best service to the people’s queries. CTR is people who click on the page divided by the number of people who see it in search results.
This is where meta tags play a crucial role; they should be enticing and quirky, so more people are baited to click through to your website.
- Add keywords to your Meta description: The Meta tag is the snippet of text that shows below the title in the search results.
Although Meta description is no longer decisive in rankings, it can help boost ranking by influencing higher CTR.
Moreover, Google highlights the keyword searches if it’s included in the Meta description.
On the Squarespace site, one can edit the meta descriptions in the SEO tab while editing pages.
- Include keywords in the website’s copy
This is simply vanilla. One should include the keyword in the header of the website page, preferably before 60 characters.
Secondly, one must try to naturally embed the keyword in the very first paragraph of the page.
- Optimize the pages for higher engagement
It is believed that Google has started to rank pages with low bounce rates. Therefore, the higher the engagement on the webpage, Google gets a signal that the webpage is of importance to the visitor lest the website owner is trying to scam the bot.
Some of the points believed to raise engagement are:-
- Writing short sentences
- Organizing content into paragraphs and headings
- Including high-resolution images
- Linking to other helpful resources on the website and across the internet
- Optimize the images
Images are read differently by Google than what a human eye sees. The images also turn up in the search result. Therefore, it’s necessary to signal out to Google what the image is about so that it indexes it properly.
The Alt text and Image name help the bot understand the image better. The Alt text of the image can be edited under the option => image blocks; open the block editor, go to the Content tab, then update the Filename field in the Content tab.
- Add internal links
When you redirect to another website page from a link on one of the pages, it’s called internal linking.
It’s helpful in 3 ways:
- It harnesses the link juice from the home page
- It signals to Google what our content is about
- It enriches the user experience
12. Link Building
This is often termed Blogger Outreach. When we fetch a do-follow backlink from a higher DA website back to our website, it’s comprehended by Google favorably. This way, a website owner can derive link juice from the high DA website and boost search engine rankings.
- Search if there are mentions of your website on other websites and contact them to acquire a backlink
- Write guest posts with backlinks on sites that are relevant to your website
- Try to get as many links as possible from various sites instead of links from a single site
13. Fix Inbound links
The Inbound links on your website could be broken due to many reasons, and they are:-
- Technical glitch
- The content has been deleted
- The content has been moved to a new URL
Remedial actions could be:-
- Redirect a broken link to a functional URL
- Republish the deleted content
- Fix the bug
14. Submit the site map to Google
It is no great secret that XML sitemap helps search engines better understand the structure of your site and find all the pages you wish to be indexed.
Squarespace automatically generates your site map.
You can submit it to the Google search console by copying it from yourdomain.com/sitemap.xml.
This checklist should set your ball rolling.