The Benefits of Link Building
The creation of inbound links has emerged as one of the most vital digital marketing methods in recent years, and it is used by marketers all over the world. The trouble is that it’s also one of the most misunderstood methods, which may be confusing and daunting, particularly when you’re just starting out with it. There is, however, one thing that cannot be argued: the incredible power that link building possesses, when carried out correctly, to increase the amount of traffic that is directed to a website, to improve its position in the search engine rankings, and to provide a number of other powerful benefits is unquestionable.
And do you have any guesses as to what occurs when good techniques for link building are not in place?
- Your website won’t have sufficient domain authority.
- Your website’s traffic will take a hit.
- Bounce rates are expected to climb.
- Your overall performance will suffer as a result.
The good news is that the benefits of link building can begin to pay off rather fast. In the event that you are unfamiliar with this tactic, let’s begin with a general introduction to link building before we delve into those particular advantages.
Let’s Begin with the Fundamentals of Link Building, Shall We?
Link building is a method that involves obtaining other websites to link back to your website. It is an essential component of your entire search engine optimization strategy and should play a significant role in it. We have just provided Google with a backlink by, for instance, linking to this Google page that explains how to check who links to you the most, your top-linked pages, and more.
You might be wondering why something like this is significant for SEO at this point. That question can be answered in a few different ways. The simplest response, though, is that increasing the number of backlinks pointing to your website will help you perform better in search engine rankings.
When other websites that include pertinent information and have a high domain authority link back to your website, they are sending the message to Google and other search engines that your website should be regarded as a reliable authority on a specific topic. Along with other variables such as experience and authority, trust is one of the numerous aspects that search engines prioritize when ranking websites and content.
In this essay devoted to link building tactics, we cover in great detail the various link development strategies that SEO companies do. It’s a piece you can’t miss if you want to understand topics like how to develop backlinks in a natural way and the kinds of links that will be most useful to your site.
Your website’s potential to benefit from link development is directly proportional to the level of expertise, trust, and authority it possesses. Now, with that entire in mind, let’s get into those particular benefits to pique your interest in beginning your very own link building efforts.
The Top 14 Advantages of Link Building for Search Engine Optimization
We will discuss 14 of the most important advantages of establishing links for search engine optimization. But the fact of the matter is that the advantages are much more extensive than what could ever be covered in a single blog post. On the other hand, these 14 perks are guaranteed to provide you with sufficient motivation to start adopting techniques for link building into your digital marketing plan as soon as possible.
1. Increases Visitors to a Website
I think it’s safe to assume that the majority of people who own websites would like to see increased website traffic. The creation of backlinks for your website offers a number of benefits, but this one stands out above the rest.
In this particular scenario, the advantages come in a two-fold variety. To begin, the greater the number of other websites that link back to your website, the greater the number of opportunities you have to gain more clicks from the users that visit those other websites. Second, the presence of these backlinks increases the authority, trust, and competence of your domain. Your website will have a higher ranking in the search engine results page the more authoritative, trustworthy, and knowledgeable Google thinks it is. And you probably already figured that, but the higher your ranks, the more people will visit your website.
2. Better Search Rankings
Just now, we discussed how link development can result in improved search rankings, which in turn can increase web traffic. But before we get into that, let’s investigate this advantage further.
For other sites that are related to yours link back to your website, it offers Google and other search engines with useful context that may be used when ranking websites. Therefore, if a website that has a lot of authority in the boating industry connects back to your website selling fishing equipment, this indicates that you have a lot of authority on a subject that is significant. And the more credible and pertinent the website that links to yours is, the more likely it is that it will lead to improved search ranks for your own website.
3. Improved Website Metrics and Search Engine Optimization Scores
Effective link building tactics can have a positive impact on a number of different SEO metrics, including domain authority (DA), which we have discussed previously. In all candor, the success of your link building techniques will have a positive effect on a variety of metrics related to your website. You may determine your Domain Authority by using the DA checker, which obtains reliable findings by making use of the Moz APIs.
Just a few of them are as follows:
Rating of the Domain (DR)
The domain rating tool provided by Ahrefs is directly associated with your backlink profile.
According to Ahrefs, when calculating DR, they take into account the following factors:
When the DR of a domain is higher, a greater amount of “link juice” is passed on to domains that are linked to it.
The rating for the source domain is distributed proportionally among all of the domains that it links to. Therefore, a domain with DR 10 that links to three other domains can have a greater impact on your domain rating than a domain with DR 80 that links to one million other domains.
- Rating of the URL (UR)
Another one of Ahrefs’ SEO metrics is called UR, which stands for URL rating.
URL rating, in contrast to DR, is a ranking that is performed at the page level as opposed to being a statistic that is performed at the domain level. This indicates that it changes based on each individual URL on your site, as opposed to changing based on the site as a whole. On a scale from one to one hundred, a page’s link profile is rated according to how strong it is. If the number is higher, then the page in question has a more robust link profile.
- PageRank (PR)
This is one of the algorithms that Google Search uses to rank pages for the results of search engines like Google. It does a rough calculation to determine the relevance of the site by counting the number and quality of links pointing to it, and then uses that calculation to determine where the site should appear in the results of a search.
- Alexa Rank
The Alexa Traffic Rank, sometimes known as the Alexa Rank, is an Internet rating that was developed by Alexa. It performs a role very similar to that of other SEO metrics and is related to the popularity and significance of a website.
4. Increased Credibility and Standing in the Community
Let’s return to the example of fishing and boat supplies that we discussed earlier in this post in order to illustrate how backlinks contribute to the establishment of your credibility and reputation.
If you are looking at a well-known boating website that you have used for informational purposes for years, there is a good possibility that you have faith in that website. After that, when a website that you trust shares connections to other websites, you are more likely to trust those websites since you already trust the website that you initially went to.
When you are able to obtain as many of these links as is humanly possible, it will go a long way toward establishing the legitimacy and reputation of your very own website. However, this also demonstrates why links coming from credible, high-ranking websites are more valuable and crucial than connections coming from websites with less reliability.
5. Increase the number of opportunities to make sales and generate revenue
You may be exposed to influencer marketing on a regular basis simply by reading a blog that you enjoy, activating the Instagram app on your phone, or participating in any other form of social media activity. When you carry out these actions, you will frequently come across links to many other websites, which will encourage you to visit such websites. This is an example of an influencer marketing strategy, and it’s also a way that link building may assist you expand the number of prospects for making sales and generating money.
If more individuals click on links leading to your website, which in turn leads to more people visiting your website and purchasing your goods and services, you will naturally have more potential to bring in additional cash. Who wouldn’t want their business to have more customers?!
6. Strive to strengthen your relationships and network with others in your specialized field.
When it comes to the process of developing links, let’s not forget the significance of cultivating relationships and networking with others in your specialized field.
When two entities have a mutually beneficial relationship, link development is often at its most effective. To marketers operating in a same area who might consider exchanging links with one another so that they can both profit from increased traffic, increased authority, and any number of other advantages associated with link building. The development of these ties can be beneficial to the expansion of your company, but they can also bring you personal advantages.
When you network with other entrepreneurs who run businesses in the same field as yours, you not only give yourself a forum in which to test out innovative concepts, but you also give yourself the opportunity to pick the brains of those who have already achieved the level of success you aspire to achieve.
7. Passive Income Generation
It’s awesome that you’re making money off of your website. But what’s even better than that is when your website starts bringing in passive money. That indicates that you are prepared to earn money even if you are not actively engaged in the process of obtaining it on a consistent basis. There are more prospects for you to make money from these links when there are more links leading to your website where you sell items and services or create ad revenue. This is because more links represent more potential customers for your goods and services.
In addition to your efforts in direct promotion, the revenue increase that you can obtain from other websites connecting to the material on your site is a significant one.
8. Increasing One’s Repugnance
When it comes to search engine optimization (SEO), we have already discussed the significance of authority. If your website has a greater domain authority, it will be placed higher in the results provided by search engines.
Take, for instance, the case of two websites dedicated to dog walking that provide almost exactly the same services. However, one has a far higher domain authority than the other due to the fact that it has a greater number of backlinks and a more effective link development strategy supporting it. Which of these pages do you believe will be ranked higher after Google has finished crawling all of these websites and determining their positions on the search engine results pages?
The website that carries greater weight! That comes as no surprise.
9. Recommendation Traffic That Is Constant And Ongoing
There are a lot of different kinds of digital marketing, and some of them can run their course, while others need to be updated frequently to be successful.
For instance, if you schedule Facebook Ads to run for a period of 30 days, you will be required to take some sort of action at the conclusion of that period. You have the option of either continuing to run the advertisements as is, making some adjustments to them, or beginning from scratch.
However, if you develop links to your website, you can earn consistent and ongoing referral traffic without having to refresh the link that points to your website that is permanently hosted on an authoritative domain. This indicates that you can continue to enjoy the benefits of link building even if you do not regularly check in on a certain backlink.
10. Increased Availability to the Public and Visibility
Not only can visibility and exposure make or break your plan for establishing backlinks, but they may also make or break your overall strategy for digital marketing.
Links tend to beget links. Therefore, the more prominent your brand and your online site are on other websites through the use of backlinks, the greater the likelihood that you will continue establishing connections and earn more traffic and other incentives using this method.
In addition to gaining better visibility and exposure through link building, we strongly advise you to increase the awareness of your brand through other means as well. This involves developing a social media strategy and taking part in industry events that are pertinent to your line of work.
11. A rate of “bounces” that is low
Up until this point, we’ve spent the majority of our time discussing backlinks in relation to link building. However, the structure of the links within your own website is also an essential component of link building. Creating a link from one page of your website to another page on your website is what this refers to. If a visitor clicks on that link, they will continue to be on your website; however, they will now be on a separate page. This is beneficial since it helps to maintain a low bounce rate, which is another aspect that search engines consider when determining rankings.
The term “bounce rate” refers to the percentage of users who only view a single URL on your website before either moving on to another website or closing the tab. Most of the time, search engines will take a high bounce rate to be an indication that consumers aren’t finding what they’re looking for on a website. When the bounce rate is high, search engines have a tendency to think that the website in question is not authoritative, relevant, or beneficial to users. However, if you can convince people to look at even just one more page on your site, you will see a reduction in your bounce rate.
12. Generates Content That Is More Valuable to the Readers
When implemented with careful planning, both inbound and outbound connections have the potential to offer a great deal of value to the site’s viewers. You may have noticed, for instance, that we offer links throughout our blog entries, which highlight particular terms. This is done in order to offer you with a useful link to additional information regarding the term that is being highlighted. Even if you write a blog post that is several thousand words long, it can be difficult to include all of the information that you require in a single article. But if you include links to content that is pertinent to the discussion at hand, you give readers the opportunity to pursue additional information if they have an interest in doing so.
13. Raise(s) Your Overall Trust Score
Trust scores may be referred to by a variety of different names, depending on the platform that you are discussing. This statistic goes by a few different names, including TrustRank, MozTrust, and Authority Score in addition to the name trust score.
In any case, the purpose of these trust signals is to convey to search engines that your website and the material you provide can be relied upon. For instance, a website that has a high trust score is not likely to be one that distributes spam. Instead, it will be a website that attracts visitors by providing them with value, expertise, and content that can be trusted.
14. Increased numbers of followers on social media platforms and email subscribers
Has there been no change in the number of people who follow you on social media? You are not alone in facing this obstacle; many companies struggle with the same thing. There are a variety of approaches available to you that, when combined, can provide you with the necessary boost. Building links, on the other hand, is a tactic that you might not have thought of!
It’s interesting to note that one of the less well-known benefits of link building is the expansion of social media. But putting it into practice might not be that difficult!
To begin, rather than getting links to your website from other websites, you may gain links to your social media platforms instead (or in addition to). At the same time, you can increase the number of people who follow you on social media by including links on your website. Your website should, at the absolute least, feature clearly visible links or icons that, when clicked, transport visitors to your various social networking sites. However, there are additional methods in which you can incorporate these relationships.
Take, for instance: At the end of each of your blog posts, include a reminder for visitors that they can get even more content by following your brand on Instagram. The same principle applies when requesting that they sign up for your email list.