The Ultimate Shopify SEO Checklist for 2022

The Ultimate Shopify SEO Checklist for 2022

by Ray August. 19, 22 3 Comments
Shopify SEO checklist

Nothing is more feasible than a sound SEO strategy if you want to entice warm leads or customers who are actively looking for products you offer to your Shopify store.

For E-Commerce retailers, it is almost impossible to run their stores like a burning Owen; the more wood logs you place in it, the higher the flame will get. In other words, e-commerce retailers will run out of money to pump into their stores. What then?

Their sales will be disrupted catastrophically, and they won’t be in a position to continue their operations unless they get some organic traffic to their sites.

However, SEO endeavours start to show results only after a certain amount of time, but the benefits long last, and expenses are non-recurring, making it a must-deploy strategy.

Shopify SEO is the collective term comprising all endeavours to rank the Shopify store better in search engine results.

Shopify SEO is essentially the SEO which is done for the website. However, Shopify SEO practices are concerned with websites which use Shopify’s CMS to exploit sales channels and manage other business functions.

Common SEO Challenges for Websites

Thin Content: Google favors long-form, in-depth content. However, e-commerce stores will likely have thin content on their product pages, considering the UX objectives. Thus, it becomes difficult to boost their rankings in search.

Duplicate Content: With product pages astoundingly similar to other product pages on the internet, many e-commerce stores face the issue of content duplicity.

Poor Site Architecture: Google’s algorithm is designed to propagate site architectures that are robust yet simple, wherein a user can navigate with all the ease in this world. With many pages on their website, e-commerce stores tend to miss out on good architecture.

Not utilizing product Schema: Most e-commerce retailers don’t incorporate product schema into their stores. Unfortunately, this creates a ripple effect, and Google’s crawler fails to read the product pages, and the store performs poorly on Google search results.

Automated Seo features in Shopify: are they any good?

These are some of the critical built-in features provided by Shopify. Albeit few, they come in handy.

Auto-generated “rel-canonical” tags: this feature helps avoid duplicate content penalties!

Auto-generated robots.txt and sitemap.xml files.

Automatic SSL certificates: Google prefers to rank secure pages with HTTPS protocols.

Auto-generated page titles that include the store’s name.

Your Shopify SEO Checklist

SEO is not a blue moon event; essentially, SEO is not something which you do only once whilst building up a website. It’s a journey where you have to dodge potholes along the way, and encounter ramps and other obstacles as long as the website is up and functional.

Here is a checklist that you need to adhere to:-

1. Have a domain of your own

It is better to go with a custom domain and get rid of ‘myshopify’ from URLs

Because the URL path is visible in SERP result, custom domains give the feeling that one means business and is not hitching one’s start to wagon of Shopify.

You can buy custom domains from any third-party service provider.

2. Choose a Fast and Responsive Theme

In the information age, where the internet has taken over virtually every aspect of life, people are becoming increasingly impatient. So it doesn’t matter how much thinking has gone into the UX or how aesthetically appealing your website is. If it doesn’t load up fast, the user will bounce off in a flash.

Moreover, Google prefers to rank websites that are optimized for speed and performance.

You can check the speed of your theme via PageSpeed Insights report. If your scores are low, it is likely impacting your ability to rank in top searches.

3. Setup Your Analytics tools

Every business runs on metrics, and an e-commerce store is no different. Your Shopify analytics dashboard will give you an overview of various performance metrics at a glance.

However, you will also have to probe the traffic to your website even more with the help of tools like Google Analytics and Google Search Console.

You need to

  • Add your Google Analytics tracking code to your store
source: ventured.com
  • Submit the sitemap generated by Shopify to your Google Search Console Account
source: getshogun.com

4. Get help to level up your SEO game.

A plethora of apps acts as a beacon to the bolting horse of your website, ensuring that you move in the right direction.

Some of them are:-

  • Plug In SEO: ensures best practices
  • SEO Pro: helpful in advanced optimizations
  • Smart SEO : most feasible in terms of economic viability

5. Keyword Research

No matter what you sell, you need to identify which all keywords have strong relevance to your products or services. Then, targeting those keywords can bring motivated traffic to your website.

A keyword research tools give you a peak of what queries or keywords people are typing in the search console.

Some keywords would be too easy to target and ultimately draw your prospective customers to the website. However, this could be your chance to penetrate the market.

Important Keyword Metrics

  • Search Volume: The search volume indicates the number of people looking for products and services like yours. The search volume for targeted keywords should be high; otherwise, all your efforts would be in vain and will produce no results whatsoever (economically).
source: Referralcandy.com
  • CPC: Higher CPCs represent good potential in terms of conversion.
source: googleusercontent.com
  • Keyword difficulty: Higher scores mean keywords are difficult to rank for, also an indication of a saturated market or tough competition, telling customers are hunting for those commercial keywords.
source: mangools.com

Every age on your Shopify store should target a different cluster of keywords. Otherwise, things turn haphazard.

6. Optimize the URLs

Optimizing URLs is quintessential to boosting your Google rankings.

The Talisman behind optimizing the URLs is simple:-

  • Keep it short and sweet
  • Include target keyword
  • Avoid unnecessary words

You can edit the URL path in the Search Engine preview list at the bottom of any page in Shopify CMS.

7. Optimize Page Titles and Meta Descriptions

It goes without stating that you must craft your title tags and Meta descriptions while editing search engine listings. The SERP results are best matched with titles 60 characters long and metatags that are 160 characters long.

Google scans these pieces of meta tags and descriptions to assess what your content is about and promote it accordingly.

More often than not, metadata also makes it to the search snippet if you have quality content on your blog, thus raising the probability of users clicking through them and reaching your e-commerce store.  

8. Optimize Content

The importance of crafty, quirky and original content seems never to diminish. Make sure you do enough to write product descriptions that embed keywords naturally.

A content optimizer will tell you which cluster of words is most significant from the SEO point of view.

9. Optimize Alt Text

Every e-commerce store on Shopify will likely have great images to showcase its offerings.


Google is concerned not with what meets the eye but with the descriptive file names and rich alt text of the images.

That is how Google indexes the images for throwing up in the search queries. Albeit a tiny step, this could prove critical for the end users with visual impairments.

10. Create a blog to target long-tail queries.

Some users are at the top of the sales funnel. They have a slight idea of a problem they are confronted with but are not educated about your specific offerings.

So they put long-tail queries. So here is the chance to educate them about your products and build authority by targeting long-tail keywords via quality blog posts.

11. Incorporate an SEO-friendly navigation into your website

Navigation menu helps users to browse through different sections of your website with ease. A Navigation menu that is in sync with SEO will not only look favorable to the Google crawler but will also create a rich user experience.

A few SEO tips for navigation:

  • Embed straightforward and easy navigation.
  • Ensure that your products are sorted into collections.
  • Keep your navigation uniform across the pages.
  • Use the navigation that is easy to reach out to your support team.

12. Encash Internal links

Internnot only help your visitors move from one page toand but also help crawlers get a sense of your site architecture.

Crawlers also distribute age rank across the whole site.

The more significant part of your Shopify store’s Page Rank will be on your homepage, so you have to be strategic whilst including links in your navigation menu to grab a higher PageRank.

You should manoeuvre PageRank to pages you want to leave in your search result, such as primary category and collection pages.

13. Add the Products Schema

While you are editing your website code, you ought to add structured data to your website, which is best for you from an SEO standpoint.

Schema can be generated automatically by the schema generator tool and can be embedded into the code manually by following this route:-

Themes > Action > Edit Code

If working in an HTML editor isn’t your cup of tea, search for Shopify plugins which can steer your clear of all troubles.

14. Build quality links to your Shopify store

Now, this is perhaps the most challenging step of all. Blogger outreach is a process where you post guest articles on foreign sites and get a do-follow backlink to your site. Usually, the sites where guest blogging is done are of higher domain authority than the site to which the link redirects.

This is done to achieve what is informally referred to as Link juice.

15. Repair broken links

When products go out of stock or change your offerings, you are likely to revamp the old pages or delete the previous ones.

It is most likely that those pages had links to other pages on the website, and they will get broken when old pages are deleted.

Google doesn’t particularly like websites with broken links. It gives an impression that the website isn’t active and is not kept well.

As stated earlier, the SEO strategy is the one that draws customers at the lowest acquisition cost.

Incorporating a sound strategy right from the foundation phase of the website can bear fruitful results.

If you adhere to the checklist above, you will that Google will reward you more and more.

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Ray Charles is a co-owner @Zevahit. A Full Link Building Agency.

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