What is AI Generated Content? Miles To Go Before It Sleeps
It’s common knowledge that Google’s search engine is the most influential web resource currently available.
Google’s algorithm is a portal via which many people get information on the web, including anything from basic recipes and medical findings to home cures.
Online business owners have been on the lookout for ways to preserve (ideally reduce) the amount of time and effort required to create, publish, and rank their site’s content as quickly and easily as possible as technology has progressed over the years.
Although many business owners opt to have a group of freelance writers and specialists create their material, doing so might increase operating costs to an unacceptable level.
A growing number of people are starting to consume material created by AI in this area as the quality of such tools improves. However, even if there are advantages to adopting this technology, it is not expected to fully compete with the quality of material created by actual humans until 2030. Our goals in writing this piece included, but were not limited to the following topics:
- Google’s take on AI-related material
- What can’t be done with AI
- Assuming artificial intelligence-generated content may outperform yours in search engine results,
- Strategies for making the most of artificial intelligence
First, we’ll define what we mean by “AI-generated content” and then we’ll evaluate how it stacks up against human-written material using the current crop of AI software applications as our benchmark.
Created by computers, what is it?
The use of artificial intelligence to create content, also referred to as natural language generation (NLG), dates back to the 1960s. The term “natural language generation” describes a software technique that may transform raw data into readable, conversational text.
Despite being on the market for almost 30 years, machine learning has only lately allowed this technology to truly shine as a useful tool.
Newer models provide significantly better outcomes closer to what a person would create, making it much easier on the reader than with prior generations of AI processors and word scramblers, which gave you results that seemed over-computerized.
AI-generated content, however, does not materialize out of nowhere. The NLG relies heavily on having a well-organized dataset to work with. In order for natural language generation software to generate “human-ready” prose (writing comprehensible to the human eye), the content’s structure must be mapped out and provided as structured data points.
You Shouldn’t Assume That AI Has Been Perfected
People who are just learning about AI content may be intrigued by the prospect of having an AI generate hundreds of pages of material for a specialized site, but the reality is that the output will still require a helping (human) hand.
One major drawback of employing AI to create material is that it generally fails to produce more than a few paragraphs before requiring further data input from you (the human). As a result, your outcomes may lack story and significance until you perform some more editing.
Short-form results generated by AI will be inconsistent in terms of their plausibility, necessitating human polishing for even passable outcomes.
To maximize the benefits of AI-generated content, you’ll need to do more than just settle with acceptable writing; you’ll need to craft the perfect message for your brand’s voice, audience, or identity.
If you’re concerned that someone will suddenly appear and publish hundreds of AI-generated content pages and begin outranking you overnight, it’s important to understand what elements Google truly uses to determine page rankings.
“Artificial intelligence will reach human levels by around 2029. Follow that out further to, say, 2045, and we will have multiplied the intelligence – the human biological machine intelligence of our civilization – a billion-fold.”Ray Kurzweil, American inventor and futurist.
Weaknesses of AI-Generated Content and Other Google Ranking Factors
It’s true that AI-generated material may be tweaked and utilized to create engaging copy, but Google has said explicitly that written content is not the main element in deciding search engine rankings.
In determining your site’s rating, Google takes into account a number of variables, including:
Excellence in Content
The term “high-ranking content” is commonly used to describe articles that go into great detail about a variety of subjects relevant to a specific niche. Providing genuine value to the user is essential if you want to rise in the rankings. If you want people to spend more time on your website, it’s important to have eye-catching visuals that compliment the text.
Keep in mind that quality, not quantity, is what truly matters when it comes to content.
Google’s search algorithm places a high value on backlinks as a ranking indication. Your site’s chances of being seen in search results for your chosen keywords improve in proportion to the number of inbound links it receives from authoritative websites.
Even while it’s easy to create articles using AI, publishing them as-is would discourage site owners from linking to them.
User-Friendliness on Mobile Devices
Google’s announcement of “mobile-first indexing” on November 4, 2016 means that mobile-friendliness of a website now has an immediate impact on its position in search results.
Web designers used to prioritize making sites for desktop computers before thinking about mobile devices. As mobile device usage continues to rise at an exponential rate, websites are adapting to better serve their mobile visitors (UX).
Since Google switched to a mobile-first indexing strategy, loading times for websites have become crucial. Web pages that load slowly have a negative impact on the user experience (UX), and hence will have a more difficult time ranking well. Google is making these changes in an effort to show searchers just the most user-friendly websites.
Influence of Brands and Domains
When you have established yourself as an expert in your field, Google will take notice when people search for your brand specifically. A site will be more easily recognized by the algorithm the more visits it receives from branded searches.
Additionally, search engine results are intertwined with social signals from sites like Facebook, Quora, Pinterest, and Instagram. A large following on social media is no guarantee of an uptick in natural search visitors, either. Sites using a diversified SEO strategy, rather than relying just on AI-generated content, stand a higher chance of rising in the search engine rankings.
These are only few of the many elements that Google takes into account when deciding where to place a page in its search results. When artificial intelligence-generated content begins to directly compete with your company, how will these considerations affect your bottom line?
Will Machine-Generated Articles Rank Higher Than Yours?
To ensure that your articles continue to outrank AI material for years to come, you should follow Google’s lead and optimize for the same ranking elements that the search engine utilizes while assessing millions of pages online each second.
Every entrepreneur running a business online should aim to create something more than just a blog. Superior content and backlinks, faster page loads, and brand recognition and conversational engagement on social media can help you stand out from any rival, AI or otherwise.
While NLG can aid with the ranking aspects we mentioned, AI-generated content provides the user with a writing helper to generate fresh material when creatives run dry.
Many proprietors of internet businesses may mistake this technology for an anonymous foe, but that is not the case. It may seem like AI chatbots might hold their own in a casual discussion, but they can’t yet compete with human writers when it comes to creating original, interesting long-form content in the form of actual writing.
If you’re a business leader who wants to remain ahead of the curve and maximize your company’s performance, AI should be viewed as a resource, not a competition, and something you can use.
“The development of full artificial intelligence could spell the end of the human race….It would take off on its own, and re-design itself at an ever-increasing rate. Humans, who are limited by slow biological evolution, couldn’t compete, and would be superseded.”Stephen Hawking, BBC
Making the Most of Artificial Intelligence-Generated Content
If you view AI as a tool rather than a rival, you’ll be in a better position to discover novel methods for content creation. An alternative, more original method may occur to you when you use AI to assist you write the first draft.
A new perspective that incorporates AI-generated information is frequently the first step in writing anything down that may be revised later. Getting started is the most challenging component of generating outstanding content (at least for me).
When you’re at a loss for ideas, AI can give you a little push in the right direction to get the creative juices flowing again. Regardless of what you want to write about, feeding the algorithm a few key points or subjects will get you started on the right track.
To get you started integrating AI-generated content into your processes, here are a few pointers:
First draft material generated by AI.
As was previously noted, a lot of work will go into making your AI-generated material presentable. AI information might serve as the basis for your blog’s or article’s initial outline.
You may modify the tone and wording after the fact using this framework as a starting point, but at least you’ll have something to work with.
“As more and more artificial intelligence is entering into the world, more and more emotional intelligence must enter into leadership.”Amit Ray, Famous AI Scientist, Author of Compassionate Artificial Intelligence
Maintain a steady tone for your brand.
Each new piece of information that an AI generates is a test to check if you are paying close attention to the input fields. If you want the AI to grasp what you’re saying, it needs clear directions in the form of data inputs.
Make sure the bot understands any special terminology or phrases your company employs. You can get the most out of your results by inputting the right major keywords that your content will be built on, but the algorithm is amazing at discovering relevant filler phrases for your results.
Make full use of your resources.
Jarvis and Rytr are two examples of AI software, but they aren’t the end-all, be-all of creating AI-generated content. Instead, you might think of them as an additional resource that will help you create an AI clone that is as optimized as possible. Once you have a rough draft, you can use editing software like Grammarly or Prowritingaid to polish the text and get better outcomes with less effort.
As this technology steadily improves year after year, it’s certain that AI-generated content will soon overwhelm our sector.
When you realize that two hundred thousand AI patent applications had been submitted in the United States by the end of March 2019, you can quickly grasp the enormous potential that this technology possesses. More and more content marketers and company owners will employ this technology as it advances to their benefit in order to streamline operations, enhance productivity, and provide returns as quickly and passively as feasible.
If you’re searching for new methods to include AI-powered content into your expansion plan, a good place to begin is with a content foundation that can easily be expanded upon.